The purpose of trade promotions are to help companies differentiate a product, increase product visibility, and increase the product purchase rate. The food, beverage, brewery and spirits industries are very competitive spaces - you not only have to have a great product, but you need to provide sales incentives for buyers to pick your brand over others. 

Our new beach cruisers are selling as fast as we can build ‘em, but they’re also raising some new questions for us. The most common being, “what’s the difference between a beach cruiser and a city bike?”. The short answer is: simplicity. The long answer, well let’s take a look!

They say cash is king, but ask any kid on Christmas morning and they’ll tell you the best gifts are the ones you can play with right out of the box. Plus, you already give your employees, vendors, and business associates enough of the cold hard stuff, so what do you give when you want to make them feel all warm and fuzzy?

Hotels are always innovating to stay competitive and find an edge in their city that will keep people coming back. In a marketplace more and more diluted by individual residency rentals (think AirBnB), hotels have had to begin upping their amenities-game to compete with local offerings.

May is a magical time. Spring is in full swing, sunny skies mean skimpy clothes, and there’s no room to hide your workout excuses in those short shorts. That’s why cities, counties, and companies all over the country celebrate the change in the weather with National Bike to Work Month!

It’s not news that bikes make life better. Exercise, freedom, and that feeling of flying are a welcome perk to any day, but we get a lot of calls from companies curious how they can deliver those benefits to their employees. In this post, we’ll look at the (sometimes surprising) ways bikes can be used to boost morale, productivity, and fun in the workplace!

We asked how your company could use bikes to improve your work, life, and everything in between - and you delivered! Companies around the world sent in videos to explain just how much bikes would help their business. Well, we watched ‘em all and now we’re proud to announce our winners!